Arriba Air

︎Creative Direction, Brand Identity, Naming, Logo, Graphic Design, UI Design, Motion Design
A refreshing brand identity for a new low cost Mexican airline. The logo is derived from breaking down Mexico’s notable landscapes and architecture into three main silhouettes to create an iterative initial for ‘Arriba’. The identity and campaign engages with the vibrant colours of Mexico’s culture and the scenes of its rich geography to encourage local and international passengers alike to uncover more about this popular tourist destination.

*concept for student project