Arriba Air

︎CONCEPT

Brand Identity
Naming
Art Direction
Tone of Voice
UI Design
Motion

A refreshing brand identity for a new low cost Mexican airline. The logo is derived from breaking down Mexico’s notable landscapes and architecture into three main silhouettes to create an iterative initial for ‘Arriba’. The identity and campaign engages with the vibrant colours of Mexico’s culture and rich geography to encourage local and international passengers alike to uncover more about this popular tourist destination.