Timbs Trails

︎Made at R/GA

Visual Design
Art Direction

Timberland has made an incredible impact on fashion, culture and music in the past 50 years. To continue this legacy, Timberland came to us to expand their reach to a new generation of sneakerheads. In response, we created an immersive digital experience ‘Timbs Trails’ that offers users a unique way to explore the brand’s biggest moments, as well as discover Timberland’s innovative plans for the future. The iconic Timbs logo not only informed our experience architecture but also structured our graphic system within the game and across all assets. Close crops of the logo evoked the maze structure, doubled as directional signage, and tied users back to the brand itself. Careful attention to detail underpinned our art direction, particularly for zones that represented specific Timbs-focused subcultures in history, e.g. Milan’s 80s ‘Paninaro’ and Tokyo’s 90s Harajuku scenes.